Monday, January 10, 2011
Anniversary
Sunday, December 12, 2010
One Year Later
Monday, January 19, 2009
The Long Slow Death of Radio As We Knew It
This post was written as a comment in response to a recent post on Inside Music Media.
Early in my career, I was a national media buyer with the Fotomat Corp. They were, at that time, the 8th largest spot radio buyer in the US. I worked with incredible radio stations, both AM & FM. The Fotomat buying strategy was simple: 40 weeks of radio annually in 80 markets. Everything Fotomat did from a marketing standpoint was primarily dependent on the reps, the stations, the station personalities and the marketing partnerships we developed. Fotomat's marketing strategy utilized the best each station had to offer. Aside from having the requisite cpms to meet, the programs were individualized and they worked. Fotomat's marketing dept was smart enough to realize the strengths and unique aspects of each station with whom they partnered. There was no 'one size fits all". There were no clusters, no ownership monopolies and very little voice tracking other than the "Beautifuls". Stations were still personality-driven and formats were pretty much divided between: Top 40, Rock, Oldies, AC, News/Talk & Beautiful. Our national reps were the cream of the crop from Group W, CBS, Eastman, Katz, Blair, McGavren-Guild, Christal, Buckley and many others. Bill Burton was, indeed, The Man. It was a golden time.
To say that these days are gone forever and radio will never recover to these levels again is probably true. And yet, when you look at the amazing way it all fit together, the dynamics of the stations, their representatives, their advertising partners, their personalities...it all fused to deliver a great product with thoughtful marketing and strong content resulting in a fiercely loyal audience. What is so hard about that?
January 17, 2009
Sunday, September 28, 2008
Something my son wrote...
No Fear
Everything's so easy, when you're a kid,
No pressures to worry about, you can just live.
Everyone's so nice, you never see mean,
You can feel safe, living as a human being.
You go to play in Little League games, while people cheer,
You can be out, and live a life of No Fear.
Every now and then, a problem comes across,
It might be that you fell, and caused your team a loss.
But its over and its done, within a couple days,
It doesn't leave you scared and confused, in an endless maze.
You can go over there, you can be over here,
You can live the life of No Fear.
Then you get older and the pressures come down,
You don't feel like the king anymore, wearing your golden crown.
Your friends and your family, say two things far apart,
Stuck in this position, it's hard to follow your heart.
Should I do drugs?
Should I drink beer?
What happened to my life?
My life of No Fear?
You see when you're a kid, everything comes to you so easy,
No decisions to make,
This might sound a bit cheesy.
But don't forget that you, had the life to live,
Everything that you did came out pretty positive.
You didn't have to do drugs, or drink beer and be a fool,
Back in the days with your friends, you could always be cool.
When you're a kid, you don't have to worry about bad things being near,
You go on living your life, your life with No Fear.
Sunday, July 27, 2008
Playing Hookey
Played hookey from work Friday. Took out our water ski boat with our two sons. This was the first decent (sunny) day after five days of a non-stop deluge and we were pumped! The boys grew up water skiing & wake boarding. We picked our favorite lake, slid the boat in and jumped aboard. After we got out there, however, everyone felt lazy and relaxed and just wanted to lie in the sun, swim and not do much. Our eldest son is home on vacation for two weeks which made it a special day, a family day. We enjoyed every minute.You know what they say, "A bad day on the water is better than a good day at work."
